About Us

The Asper Business Analytics Association (BAA) is an innovation-focused student group within the I.H. Asper School of Business at the University of Manitoba.

Our Mission

Our mission is to advocate and provide technical resources to the University of Manitoba community who are interested in further education in business analytics.

What we do

To accomplish our mission, BAA hosts multiple educational events with working professionals and networking events to connect students with today’s business leaders.

join us!

All individuals inside and outside the Asper School of Business are welcome to join the association and attend our events and programs!

Questions & Answers

We host all sorts of events, ranging from networking, to case competitions, to meet & greets!

BAA has been around for several years, although our club used to be the Management Information Systems student club before the major was replaced with the Business Analytics major.

Business analytics refers to taking in and processing business data and analyzing that data to identify trends, patterns, and root causes of business problems. These insights are used to make data-driven business decisions.

Although there is overlap between Management Information Systems (MIS) and Business Analytics, Business Analytics focuses more heavily on databases and different tools used to collect, organize, analyze and evaluate data in a variety of organizational contexts.

Nowadays, organizations rely on data to make decisions. Individuals who can work with data are becoming increasingly valuable to drive organizational decision making. The Business Analytics major will provide students with the knowledge and skill set to collect, analyze, and evaluate data in a variety of organizational contexts.